Campaign Concept & Development

Industry City is a client I have had the pleasure of working with for a few years now, under the collaboration [L]earned Media. In the summer of 2017 they approached us in helping them market their on-campus summer activation series. We worked to come up with the strategic thinking behind the messaging, target audience and name creation. I then led a team of developers and designers to bring the strategy to life through the branding, website and subway ads dominating the NYC’s Broadway-Lafayette station. For more on this project, check it out here.

ClientBenchmark Real Estate GroupServicesCampaign Concepting, Branding, Web Design &