It was exciting to work with Celsius on one of their Summer campaigns because I had the chance to really embrace the essence of the product and capture it in real-life settings. It is a fit and active brand and I wanted to make sure I captured the emotional value of the product.

The images not only were highlighted on their website during the promotion, but also they were meant to be used for a blog announcing the campaign. The content needed to feel energized and shareable to expand the audience reach. I used fun patterns and colors to elevate some of the photos I had taken during post production.